Event
Events should be a key component of an integrated go-to-market strategy as they directly touch customers and provide a forum for immediate feedback. Certain events are also a great way to verify or calibrate a new strategy. As part of a complete marketing strategy, well-engineered events can be cost-effectively done to generate new business, or secure existing business. Based on a thorough market analysis and fresh understanding of your customers' buying values, (see Market Analysis), Advertas provides initiatives that reach customers through…

• Organizing customer advisory boards with key executives
• Hosting roundtables events and executive summits
• Managing high impact seminars that create awareness and provide sales leads
• Identifying networking opportunities with key executives and media
• Creating new product launch forums involving media and customers

Tradeshows
Industry tradeshows can be a great avenue to generate qualified sales leads, further relationships with existing customers, and gain industry exposure. Advertas manages all or part of our clients’ tradeshow participating. Often, this includes:

• Booth selection/design/construction
• Organizing and Hosting receptions and hospitality suites
• Securing speaking agendas on the conference programs for company stakeholders
• Booth staffing