Web Content
The content of your company’s web site is strategic - reinforcing your message while keeping your customers up-to-date on your business. Your web site is also often the first place executives turn to learn more about your business. At that moment of truth, the website must support and amplify your message. Advertas provides Energy content to your existing website, or can provide a complete ground-up development. We see web content as an integral part of an overall go-to-market strategy. Web content reflects business strategy and consequently should be thoughtfully created, artfully presented and align with your message to the Oil & Gas industry. Carefully planned web content will also complement marketing communication pieces such as product briefs, success stories and white papers.

Web Design & Usability
How usable are your company’s internal and external (public) websites? Too little attention is often given to determining the usability of complex websites for their target audience. Advertas has the tools and methodology for assessing website usability and effectiveness. On-line measurement tools can be employed, along with focus groups, to create an actionable set of web design criteria.  The result is a simplified design and navigation scheme that will guide your website enhancements or ground-up development. A few of the tools Advertas will employ in usability tests include

• Survey instruments,
• Diagnostic website questionnaires,
• Focus group facilitation, and
• User interaction and navigation statistics.

Black Elk Energy	Control Dynamics	eSimulation	FuelTrax
PAS	Piper Morgan	ETC	General Vortex